AI Insights · Timothy · January 2022
Top 5 Personal Finance Budgeting and Planning Apps in the US: Q4 2021 Performance
A review of the performance of the top 5 personal finance budgeting and planning apps on a unified platform in the United States during Q4 2021, highlighting their downloads, revenue, and active user trends.
The fourth quarter of 2021 saw significant activity in the personal finance budgeting and planning app sector in the United States. Here, we analyze the performance of the top 5 apps: Rocket Money - Bills & Budgets, Mint: Budget & Expense Manager, Cleo: Cash advance & Credit, EveryDollar: Personal Budget, and Splitwise. Data comes from Sensor Tower, where more insights can be found.
Rocket Money - Bills & Budgets
Weekly revenue for Rocket Money showed a fluctuating trend, peaking at around $113.8K in mid-November and ending the quarter at $97.5K. Downloads reached a high of 218.9K in the final week of December, indicating a strong finish to the year. Active users also increased significantly, from 769.7K at the beginning of October to 1.1M by the end of December.
Mint: Budget & Expense Manager
Mint experienced a steady increase in weekly revenue, peaking at $1.5K in the week of December 20. Downloads saw a notable rise in the same week, reaching 51.1K. Active users had a slight fluctuation but ultimately increased from 1.17M in late September to 1.29M by the end of December.
Cleo: Cash advance & Credit
Cleo's downloads showed a steady upward trend, with a peak of 28.4K in the first week of December. Active users also increased over the quarter, starting at 174K in late September and reaching 194.1K by the end of December.
EveryDollar: Personal Budget
EveryDollar's revenue saw various peaks, with the highest being $59.2K in mid-October. Downloads spiked to 36.1K in the final week of December. Active users showed a steady increase, ending the quarter with 379.7K compared to 341.8K at the beginning of October.
Splitwise
Splitwise's revenue peaked at $2.3K in mid-October. Downloads fluctuated slightly but saw a high of 17.5K in the last week of December. Active users had minor fluctuations but ended the quarter with 92.1K, up from 109.2K at the start of October.
These insights into the top personal finance apps highlight their varying performance metrics in Q4 2021. For more detailed data and analysis, visit Sensor Tower.
